From April 14 to 16, 2025, the development company Arsenal East presented its flagship project, Zephyra Residences, at one of the world’s key real estate platforms — the International Property Show (IPS) 2025, held at the Dubai World Trade Centre.
IPS is the largest international real estate exhibition in the Middle East, bringing together top market players, including developers, investors, brokers, and agency representatives from around the globe. Our booth became a hub of attention for brokers, investors, and potential clients. This year, the exhibition attracted over 30,000 visitors from more than 40 countries, including the UAE, Saudi Arabia, India, China, the UK, Turkey, and Russia. IPS 2025 featured more than 120 exhibitors, including leading developers, real estate agencies, and investment companies showcasing residential and commercial projects.
A digital tour served as the main presentation tool, allowing visitors to “walk through” Zephyra Residences, explore floor plans, interiors, and the building’s design in real time. This feature actively engaged the audience, with many staying at the screen to ask questions and clarify details.
IPS is the largest international real estate exhibition in the Middle East, bringing together top market players, including developers, investors, brokers, and agency representatives from around the globe. Our booth became a hub of attention for brokers, investors, and potential clients. This year, the exhibition attracted over 30,000 visitors from more than 40 countries, including the UAE, Saudi Arabia, India, China, the UK, Turkey, and Russia. IPS 2025 featured more than 120 exhibitors, including leading developers, real estate agencies, and investment companies showcasing residential and commercial projects.
A digital tour served as the main presentation tool, allowing visitors to “walk through” Zephyra Residences, explore floor plans, interiors, and the building’s design in real time. This feature actively engaged the audience, with many staying at the screen to ask questions and clarify details.
Participation Results
New Partnerships
During the exhibition, numerous new connections were established with brokers and agencies, some of whom have already registered in our system and expressed interest in collaboration.
Positive Feedback
Visitors to the booth praised the attractive purchasing conditions, the modern approach to presentation, and the architectural solutions of the project.
New Partnerships
During the exhibition, numerous new connections were established with brokers and agencies, some of whom have already registered in our system and expressed interest in collaboration.
Positive Feedback
Visitors to the booth praised the attractive purchasing conditions, the modern approach to presentation, and the architectural solutions of the project.
Insights and Future Outlook
For Arsenal East, participation in IPS 2025 was an important step toward strengthening its presence on the international stage. The exhibition not only showcased the Zephyra Residences project to a wide audience but also provided a strong boost to the development of a partner network and sparked interest from international investors.
For future residents of Zephyra Residences, participation in IPS 2025 serves as further proof that the project meets high international standards.
Confidence in quality, the developer’s stability, and attention from global investors — all confirm the reliability of this choice.
We thank the organizers for hosting a high-level event and everyone who visited the Arsenal East booth for their interest and trust.
For Arsenal East, participation in IPS 2025 was an important step toward strengthening its presence on the international stage. The exhibition not only showcased the Zephyra Residences project to a wide audience but also provided a strong boost to the development of a partner network and sparked interest from international investors.
For future residents of Zephyra Residences, participation in IPS 2025 serves as further proof that the project meets high international standards.
Confidence in quality, the developer’s stability, and attention from global investors — all confirm the reliability of this choice.
We thank the organizers for hosting a high-level event and everyone who visited the Arsenal East booth for their interest and trust.