COOKIE POLICY FOR Arsenal East

This Cookie Policy explains how Arsenal East Real Estate Development L.L.C. (“Company”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on our website and mobile application Arsenal. It should be read together with our Privacy Policy and Terms and Conditions.
By continuing to use our website or mobile application, you consent to the use of cookies as described in this Cookie Policy, unless you have adjusted your settings to refuse them.

1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website or use a mobile application. They allow the website or application to recognise your device, remember your preferences, and collect information about how you interact with the service.
Similar technologies include web beacons, pixels, SDKs (software development kits used in mobile applications), local storage objects, and log files. In this Cookie Policy, we refer to all of these collectively as “cookies”.

2. Categories of Cookies
We UseWe use the following categories of cookies:
Strictly Necessary
Duration: Session / Persistent.
Purpose: Enable core functionality: account login, session management, security, fraud prevention, payment processing. Cannot be disabled without breaking the service.
Opt-out possible? No — essential.

Functional / Preference
Duration: Persistent (up to 12 months).
Purpose: Remember your language, communication preferences, and settings to personalise your experience.
Opt-out possible? Yes — via browser settings.

Analytics & Performance
Duration: Persistent (up to 24 months).
Purpose: Collect aggregated, anonymised data on how users interact with the website and App (page views, error rates, feature usage) to help us improve our services. May include Firebase Analytics, Google Analytics, or similar tools.
Opt-out possible? Yes — via consent banner or browser settings.

Marketing & Targeting
Duration: Persistent (up to 12 months).
Purpose: Used to deliver relevant property listings, project announcements, and promotional content based on your browsing behaviour. Activated only with your explicit consent.
Opt-out possible? Yes — withdraw consent at any time.

3. Cookies in the Mobile Application
Our mobile application uses SDKs and similar technologies that perform functions equivalent to cookies. These may include:
• Firebase Analytics and Crashlytics — for performance monitoring and crash reporting;
• Google Maps SDK — for location-related property display features;
• Push notification SDKs — for delivering service, transaction, and promotional notifications where you have enabled them;
• Authentication SDKs — for social sign-in via Apple, Google, or other providers.
You can manage SDK-based tracking through your device’s app settings and the permissions controls available in the App.

4. Third-Party Cookies
Some cookies on our website are placed by third parties, including analytics providers, advertising networks, and embedded content providers. These third parties may use the information collected through their cookies for their own purposes in accordance with their own privacy policies. We do not control the placement or use of third-party cookies.
We recommend reviewing the privacy and cookie policies of any third-party services you interact with through our website or application.

5. How to Manage and Withdraw Consent
You can control cookies in the following ways:
• Cookie consent banner: when you first visit our website, a cookie consent banner will allow you to accept, reject, or customise non-essential cookie categories. You can revisit and change your preferences at any time using the cookie settings link available in the website footer.
• Browser settings: most browsers allow you to block or delete cookies through their settings. Instructions for common browsers are available at: www.aboutcookies.org and www.allaboutcookies.org.
• Mobile device settings: you can control SDK-based tracking and advertising identifiers through your device’s privacy settings (e.g. “Limit Ad Tracking” on iOS or “Opt out of Ads Personalisation” on Android).
• Opt-out tools: for analytics cookies, you may use available opt-out tools such as the Google Analytics Opt-out Browser Add-on.
Please note that disabling strictly necessary cookies will affect the functionality of the website or application and may prevent you from accessing certain features, including account login and online payment functionality.
Withdrawing consent for non-essential cookies does not affect the lawfulness of processing carried out before withdrawal.

6. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. Our website does not currently respond to DNT signals, as there is no industry-wide standard for how such signals should be interpreted. We will continue to monitor developments in this area.

7. Cookie Retention Periods
Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for the periods specified in the table in Section 2, or until you delete them. The exact retention period of third-party cookies is governed by the third party’s own policies.

8. Legal Basis for Cookie Use
We use cookies on the following legal bases under applicable UAE law and the PDPL:
• Consent: for functional, analytics, and marketing cookies, we rely on your consent given through the cookie consent banner or your device settings. You may withdraw this consent at any time.
• Legitimate interests: for strictly necessary cookies, we rely on our legitimate interest in operating a secure, functional website and mobile application.

9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technologies, legal requirements, or our practices. The updated version will be posted on the website with a revised effective date. Continued use of our website or application after such update constitutes acceptance of the revised Cookie Policy.